Learning-product incubation
Speak
A survival-language product family built around AI conversation, pronunciation, and practical missions for adult learners.
Useful language, put into practice
Speak is designed around the interactions adults need when living in or visiting a new place. The product approach combines AI conversation with pronunciation, tone, and practical missions that take learning beyond an in-app exercise.
My product contribution
I incubated the product line and shaped its learning philosophy, experience, and commercial concepts. It applies my experience in progression, incentives, and interaction design to learner confidence and real-world practice, without promising academic fluency.
The product family
The planned regional sequence includes Speak Saigon, Speak Bangkok, Speak Hanoi, Speak Bahasa Indonesia, and Speak Bahasa Malay. They are represented here as one product family, not five separate shipped releases.